Emily Reeves Dean Joins Cranford Co. as Director of Brand and Social Strategy

Emily Reeves Dean, an advertising industry leader with nearly two decades of experience in brand management, digital marketing, and social media innovation has joined Cranford Co. as director of brand and social strategy.

“Advertising has changed more in the last five years than it has in the last 50,” said Reeves Dean. “The Cranford Co. team has rapidly established themselves as leaders in this new era. I’m excited to come on board and add my experience to this dynamic organization servicing clients from coast to coast.”

Reeves Dean was an Arkansas Business “40 Under 40” Honoree in 2015 for her work as a communications consultant, digital marketing strategist, writer, and researcher for many well-known multinational brands as well as startups in retail, personal services, home services, B2B, healthcare, technology, and other industries. Her prior agency experience includes 14 years at Stone Ward, where she was director of digital innovation and insight planning, as well as director of account management and planning. She is the author of a memoir about her experiences dealing with the loss of her brother, a Navy SEAL Team 6 member killed in Afghanistan. She is also a winner of the “Know Your Value” competition with Mika Brzezinski, part of a nationwide movement to empower women in the workplace.

“Emily and I have a great history working together on the leadership team at her previous agency,” said Jay Cranford, partner and chief creative officer at Cranford Co., and formerly the creative director at Stone Ward. “I know first hand the immense value she brings to clients, and the unique insights and skills she’s developed. We couldn’t be more honored that she’s chosen to add her wealth of experience and knowledge to our agency. This just further goes to show our commitment to giving our clients access to the greatest resources and talent needed to generate success.”

An early adopter in the field of digital innovation, Reeves Dean is a recognized champion of the transformative powers these new tools give to brands for achieving goals and measuring success. “While traditional media is still very powerful, social media, and especially digital video, are opening up whole new channels for brands to engage with desired customers. This is where Cranford Co. really laps the competition. They’re even creating digital video work directly for one of the world’s top social media platforms. And their creative product is hands-down some of the best in the region—going up against the top agencies in Texas, Oklahoma, and Louisiana, on the national stage, and even gaining recognition from international advertising publications,” said Reeves Dean, noting some of the agency’s recent creative successes. “This combination of marketing expertise, new technologies, and groundbreaking creative is an opportunity I couldn’t resist partnering with. It doesn’t take a huge team to create extraordinary results, just a smart team.”

Cranford Co. is a full-service agency for advertising, marketing, digital, and social communications, with a mission to bring Madison Avenue quality to Main Street.

CranfordCo by Cranford Co. 501.944.9295