Heifer Brand Campaign

With the success of the Heifer Holiday campaign, the international relief organization came back to Cranford Co. for a new overall brand campaign to help distinguish them from the many other organizations competing for the limited pool of charity dollars. Cranford Co. created a dramatic campaign that boldly conveys the way that Heifer’s livestock donations are so much more than gifts of animals, but a hand up to help feed, educate, and keep families healthy in third world countries.

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