Heifer Holiday Campaign

Heifer International helps families all over the world strive to end hunger and poverty. The holiday campaign is a major fundraising drive for the year, asking donors to give animals that promote sustainable farming practices, helping recipients start small businesses that feed and educate families, passing on the gift to create exponential returns. To stand out in the holiday marketing frenzy, Heifer really needed a multi-channel marketing campaign that would capture eyeballs and get noticed amongst the clutter. Cranford Co. achieved this by dressing a variety of Heifer animals in festive sweaters. The results were so successful, the campaign was revived for a second year with even greater media exposure, running everywhere from Facebook, Twitter, and Instagram to the hallowed pages of The New Yorker.



CranfordCo by Cranford Co. 501.944.9295