As the chief creative officer, Jay is responsible for making sure every clients’ creative ideas, across all media channels, effectively engage and connect with the desired target audiences.
Jay attended the University of Pennsylvania and later graduated magna cum laude from the University of Arkansas at Fayetteville with a degree in economics. He immediately began his advertising career in Los Angeles, working on the Toyota account at Saatchi & Saatchi. Jay then spent nine years with TBWA/Chiat/Day where he crafted the launch campaign for Sony PlayStation and created results-getting campaigns for some of America’s best-known brands, like Energizer Batteries, Nissan, Jack in the Box, Reebok, ABC Television, Unocal, Minit-Lube, and Quaker State Motor Oil.
Jay’s work has appeared in such prestigious shows as the Cannes International Advertising Festival, the One Show, the London International Awards, the Obies Outdoor Awards, the Radio Mercury Awards, Creativity Magazine’s Advertising Annual, Archive, the AAAA O’Toole Awards and the National ADDY Awards competition.
His experience includes Arkansas Parks and Tourism, Stamp Out Smoking, Hot Springs, Oaklawn Racing & Gaming, Centennial Bank, Arkansas State Police (Click It Or Ticket), University of Central Arkansas, ABF, Kum & Go, Road Runner, Tyson Foods, JB Hunt, Terminix, Meineke Car Care Center, TCBY, Snap-On Tools, SportClips, Pollo Campero, Texas Department of Insurance, Arkansas Economic Development Commission, Iowa Department of Economic Development, the Houston Airport System, Riceland Foods, Baptist Health, Arkansas Children’s Hospital, and The Oxford American.